TikTok revenue is more than Twitter and Snapchat combined…and other small business tech this week

Here are five tech events that happened in the past week and how they affect your business. Did you miss them?

1—TikTok outperforms other social media platforms in popularity and ad revenue.

TikTok is expected to generate $11 billion in advertising revenue for 2022. The platform – which is owned by Chinese company ByteDace – is the most popular app in the world with more than half of its revenue coming from the United States. The combined revenue of other social media platforms such as Twitter and Snapchat is still lower than that of TikTok alone. (Source: Reuters)

Why it matters to your business:

If you’re going to spend money advertising online, it’s all about finding the right audience. TikTok has billions of daily users who tend to gravitate towards a younger demographic. Many employers also use the service to advertise for young workers.

2— Windows users should beware of emails promising free software.

Zscaler researchers have observed malicious software (malware) designed to steal the usernames and passwords of infected Windows users. According to ZDNet, the malware, called FFDroider, primarily focuses on stealing login credentials for social media sites, including Facebook, Instagram and Twitter, but it also steals passwords for Amazon, eBay and Etsy accounts. The malware can steal cookies from Google Chrome, Mozilla Firefox, Internet Explorer and Microsoft Edge browsers. The attackers are said to be disguising themselves as a message from the Telegram messaging service where users are prompted to enter their usernames and passwords. They also allegedly pushed campaigns on the victim’s social media in addition to stealing credit card numbers and other payment details. . (Source: ZDNet)

Why it matters to your business:

To avoid this, watch out for suspicious freeware emails and maintain two-factor authentication for all passwords. And get training for your employees…lots of training.

3—Pest control company improves customer experience by partnering with Swell.

Briostack – a pest control software – is teaming up with online customer experience platform Swell to produce a new solution to create more tools for customer service. Briostack users can now receive automated text messages of upcoming appointments, see a photo of their technician, and leave reviews about their service. Users will also have an inbox designed for immediate communication between customer and technician. (Source: PR Newswire)

Why it matters to your business:

More and more applications are integrating with vertical technologies to provide functionality specifically tailored to specific industries. The above partnership between Briostack and Swell looks promising for the pest control industry. But I bet there are some cool integrations between the industrial software you use and other technology vendors that can improve your business productivity. Ask your software vendor.

4 – Nextdoor expands its services to help empower small and medium-sized businesses.

Nextdoor is updating its advertising game with Nextdoor Ads to elevate small and medium business owners. The platform is specifically designed to reach local customers to better target the company’s desired audience. Business owners can participate in every step of the ad creation process and track their engagement on the Nextdoor Ads dashboard. The app is expected to launch in the US in the coming weeks with new marketing materials. (Source: The next door)

Why it matters to your business:

Nextdoor is a hyper-localized version of Facebook and it’s a very popular platform in my neighborhood – maybe even yours. If you sell nationally, this may not be the platform for your business. But, if, like most small businesses, you rely on local customers for your business, expanding your presence on this platform through increased engagement and advertising could very well lead to increased revenue.

5 – This app aims to help small business owners fight inflation.

A new product from fintech company Plastiq called Plastiq Play aims to help business owners by providing extensive resources to automate all aspects of receiving invoices, routing and submitting payment approvals, and reconciling payments. invoices to help balance cash flow. The app also allows small business owners to access funds from credit cards and short-term financing options. (Source: ZDNet)

Why it matters to your business:

What Plastiq hopes to achieve through this app is that business owners rely less on paper transactions, help level the playing field against large corporations, and want business owners to collect money faster. “We designed Plastiq Pay to help a small business owner organize the back office before digitizing their business, to support remote working, and to unlock and leverage different forms of working capital that businesses have,” says Stoyan. Kenderov, COO. officer at Plastiq in an interview with ZDNet. “And if they don’t have working capital available to them, we offer cash credit to help them out.”

Sallie R. Loera