South Carolina football: Gamecocks monetizes jersey sales


The Gamecocks enter the field to face Troy on Saturday October 2, 2021 at the Williams-Brice stadium.

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South Carolina fans looking for their favorite player’s jerseys are in luck.

USC announced Monday afternoon that it has partnered with Fanside and OneTeam Partners to allow football players to opt in to monetize their jersey sales for the 2022 season.

The agreements mark a significant change in how college athletes can be compensated under new name, image and likeness laws.

NCAA rules previously prohibited student athletes from taking advantage of NIL in order to maintain their amateur status. That has since been changed and opened up opportunities like the one announced by South Carolina on Monday.

Head Coach Shane Beamer spoke to reporters shortly before news broke of the changing landscape of trade deals with college athletes and how this, if any, has been factored into recruiting .

“That’s definitely changing and it’s much more on the minds of the young men we’re recruiting now compared to last year at this time,” Beamer said. “We’re not going to bury our heads in the sand and pretend it’s not something young men look at.

“They tell us about it in conversations and we tell every prospect that I believe at the University of South Carolina we are as well positioned as any program there for them to take advantage of opportunities because of that fan base, because we’re the capital of South Carolina, because we don’t compete with professional sports, because we were in the SEC and so on.

Fans will be able to purchase the custom jerseys through the official South Carolina online store, operated by Fanatics.

Ben Portnoy is the football beats writer for the in-state South Carolina Gamecocks. He is a five-time winner of the Associated Press Sports Editors Award and has been recognized by the Mississippi Press Association and the National Sports Media Association. Portnoy previously covered Mississippi State for the Columbus Commercial Dispatch and Indiana football for the Journal Gazette in Ft. Wayne, Indiana.

Sallie R. Loera