“Company expects to exceed $100 million in revenue” – Lewis Hamilton invested heavily in plant-based nutrition business with Hugh Jackman and Steve Aoki
Lewis Hamilton and other celebrities have invested in a plant-based nutrition brand estimated to gross $100 million in 2021.
Seven-time world champion Lewis Hamilton is known for making investments with his wealth generated from Formula 1. In 2021, Hamilton invested in another brand, Athletic Greens.
During the first decade of its existence, the plant nutrition powder brand did not feel the need to obtain external funding. But last year, the brand finally agreed to have outside investors.
Hamilton, along with several other celebrities, Hugh Jackman, model Cindy Crawford and musician Steve Aoki became early investors. However, Athletic Green denied giving figures and other details of the investments.
“We never really needed to raise capital,” Athletic Greens founder Chris Ashenden said in an interview. “It was about very strategically selecting a group of people to share our story.”
AG1 is much more than greens. It’s a complete multivitamin, probiotic, green powder and more, 75 of the highest quality natural ingredients formulated to support gut health, energy and recovery, fill gaps nutritional, etc.
The scoop on common questions (thread)
— Drink AG1 (@AthleticGreens) June 16, 2022
According to Bloomberg, the company expects to top $100 million in revenue in 2021 and will use the marketing investment to raise the brand’s profile.
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Lewis Hamilton’s lifestyle aligns with his investment in Athletic Greens
Hamilton claims to be vegan and also regularly advocates for an environmental conversation. Therefore, his investment in the Athletic Greens aligns with his ideology.
Moreover, he also encourages his fans to stop eating meat, as it has effects on the environment. He has previously been involved in the food and beverage industry, supporting plant-based restaurant Neat Burger. The restaurant chain has experienced intense expansion in recent years.
Why are Athletic Greens using Youtubers to advertise when a whole Sir Lewis Hamilton is drinking their stuff? ? https://t.co/uJ3lxUuOUR
– The Wolverine (@__Darkle) May 7, 2022
The Bloomberg report says Hamilton said in a statement he was delighted to “support and invest” in Athletic Greens, adding that he included the drink in his daily routine.
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