Commercial radio advertising revenue up 8.8% in April

Ford Ennals, Managing Director of Commercial Radio Australia.

Commercial radio advertising revenue for the month of April been up 8.8% when compared to the same month in 2021, according to data released today by industry body Commercial Radio Australia (CRA).

Advertising revenue from the Australian capital’s top five markets totaled $56.184 million in the month, up from $51.636 million a year ago.

Ford Ennalesdirector general of ARC: “April Commercial Radio Revenues Show Sustained and Strong Growthh.

With Australians on the move again, we have seen a wide range of business sectors rebound such as travel, leisure, entertainment events and live music, leading to increased spending on commercial radio.

Melbourne stations reported a 13.7% year-on-year increase in advertising revenue to $18.761 million in the month of April compared to a year ago. Perth stations were also strong with a 13.3% increase to $7.443 million. Sydney rose 6.9% to $16.862 million, Adelaide rose 5.4% to $5.046 million and Brisbane stations rose 0.9% to $8.072 million.

The figures include agency and direct advertising revenue and were compiled by media data analytics firm Milton Data.

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Sallie R. Loera