Air purifier sales surge as Delhi grapples with ‘severe’ pollution

Image source: INDIA TV Air purifier

Once a luxury item, air purifiers have become more and more of a necessity as sales surge amid a rise in Delhi’s pollution levels which are now just a notch below the ‘Severe Plus’ category. “. According to data from the Central Pollution Control Board, Delhi’s overall Air Quality Index (AQI) stood at 426 as of 09:30 on Friday. An AQI above 400 is considered “severe” and can affect healthy people and have a serious impact on people with existing conditions. On Thursday, the 24-hour average AQI stood at 450 at 4 p.m., just a notch below the “Severe Plus” category.

Demand for air purifiers has risen in the nation’s capital, particularly after Diwali, which saw the widespread outbreak of firecrackers despite a ban.

“The air quality in India is deteriorating due to many activities – industrial expansion in cities, population density, poor waste management, crop burning, increased automobile usage and a few natural causes. that air pollution, both outdoor and indoor, is on the rise and is causing higher morbidity and mortality rates,” said Kartik Singhal, Founder of O2 Cure and Chief Executive Officer of Zeco Aircon Ltd.

The surge in sales of air purifiers reflects deteriorating air quality levels, he said, adding that shoppers in major cities such as Delhi, Gurgaon, Noida have become more aware and responsible for the inner cleansing. “This has led to an increase in the air purifier sector where we have also seen a massive increase in sales over the past few weeks,” Singhal added.

A Mehra Electronics representative in Khan Market agreed. “It’s the need of the hour. It’s peak pollution time and sales are up,” he said. Market experts said that sales of air purifiers were higher in South Delhi as people living there had higher purchasing power and better awareness. The device has become a necessity now and even doctors are advising patients to use it, said Manish Seth, secretary of the Daryaganj Merchants Association and owner of an electronics store.

“Companies have also realized this and reduced the prices. Purifiers which were previously available for Rs 15,000 to Rs 20,000 are now being sold for Rs 7,000 to Rs 8,000. In some stores in South Delhi, sales are higher because people have better awareness and buying power. The product is also evolving on its own in the online space,” he said. Mohit Singh, Director of sales at Atmo Pure in Jangpura, said the cost of air purifiers in their store ranged between Rs 7,000 and Rs 60,000, depending on the technology, filters used and coverage area.

“We’ve seen a huge increase in demand for air purifiers around this time in recent years. It’s literally the cost of your breathing, a health investment as big as your regular health insurance,” he added. . Singh said more users bought the purifiers for their children and the elderly and invested in equipment with low maintenance costs. Nitin Sharma, a senior manager at the Global Gadgets Store in Khan Market, said, “As air quality deteriorated after Diwali, sales increased. Sales will increase in the coming days.

The store sold 30 air purifiers on Thursday. However, buying an air purifier is not enough because it requires maintenance with regular cleaning of the filters to ensure proper functioning. “People forget to clean the filters and this affects its lifespan. You need to clean the filters every week to ensure the longevity of the filter and the machine,” said Parth Ahuja, purification expert at Dyson.

Many doctors also recommend that patients, especially vulnerable people such as the elderly, children, and people with respiratory conditions, use air filters at home and avoid going out early in the morning and on evening. Dr Rahul Sharma, Additional Director (Pneumology) at Fortis Hospital, Noida, said: “HEPA (high efficiency particulate) filters work well and we recommend them to patients, especially those who are housebound.

“The purifier works in a limited cubic meter of space. When buying a purifier, it is worth checking the capacity of how much air it can purify according to the capacity of your house. A Another important thing is that there are HEPA filters and HEPA-type filters, which are not as efficient as HEPA filters and are also very expensive.”

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Sallie R. Loera